James J. Bernstein 89MBA

Business to Consumer
Managing Partner
Augusta Enterprises

Representing the Georgia Automobile Dealers Association, James Bernstein is a 2026 TIME Dealer of the Year nominee and one of 47 nominees nationwide recognized for leadership and community service. Leading the dealership since 1996, Bernstein has implemented a service-first culture, expanded and modernized facilities, and prioritized employee wellness by raising wages, funding education, and supporting staff during crises like COVID-19 and Hurricane Helene. A graduate of the University of Michigan, Wayne State University Law School, and Harvard Business School, Bernstein transitioned from a career in law to the automotive industry. He is also recognized for his innovative marketing efforts, including the relaunch of DriveBaby.com, and his dedication to customer satisfaction and community impact.