Nola Weinstein 05C

Global Head of Culture and Brand Experience | Twitter | New York, NY

Nola Weinstein is a brand builder, culture creator, and storyteller with a passion for elevating the voices of others and cultivating community. At Emory, Weinstein triple majored in American studies, Jewish studies, and journalism. She was active in Greek Life and president of AEPhi, where she created the Emory Fashion Show that has grown to raise more than $500,000 for breast cancer research and awareness. As Twitter’s global head of Culture and Brand Experiences, Weinstein oversees how the brand comes to life in the real world. She was the driving force behind Twitter’s #SheInspiresMe and #TwitterVoices programs to elevate women and underrepresented communities. Weinstein also created Twitter's first Oscar spot. Additionally, she built #OneTeam Twitter’s annual, in-person, employee gathering, which has transformed and elevated the company's culture. Her interdisciplinary Emory education has served her well in understanding consumer behavior, identity, and human connection.